We can strengthen the Union by maintaining and raising the profile of the British identity in Scotland; by building up Britishness.
How do we do that?
Firstly, WHAT IS 'BRITISHNESS'?
We gave a Speech back in the referendum year on 20 February 2014, in Hamilton, entitled "Being British: Some Practical Benefits and Spiritual Elements". We described some practical benefits, and some spiritual elements, which are interwoven throughout the British identity.
We said that "being British" was about identifying with – and having a relationship which could be described as 'spiritual' or 'mystical' with – the symbols of the nation, for example, with the Monarchy, the Flag; with the institutions of the nation, for example, with Parliament, the Armed Forces, the Churches; with the rituals of the nation, that is to say, the ceremonies; with the art, the craft, the culture, the products of the nation, and with the people of the nation, both present and past.
It is to understand their value, remember them, respect them, cherish and hold them dear, take pride in them, celebrate them, be loyal to them, defend them, fight for them even.
Therefore, to "raise the profile of Britishness" is to Do These Things!
It is to use the symbolism, support the institutions, participate in the rituals, celebrate the art and the craft, support the culture, buy the products; learn and recall to memory our history, and cherish the people of our present and past.
To do so is to Transmit the British Spirit through British Substance.
If we are to hold the Union together, we need the Substance not only the fine words!
WITHOUT the SUBSTANCE there is NO SPIRIT (and Vice Versa)
If we want to build up belief in the United Kingdom then we must give the idea of the UK Substance.
If you create the physical Substance, then this helps to transmit the Spirit